Our commitment to you

For over 51 years, our family's love for their customers has carried on through the generations and spilled over to all in the company. We invite you to experience the warm, friendly atmosphere in every one of our stores.

In-House Service & Design
A unique aspect that sets us apart from other jewelry stores is that every store location provides the skills of an in-house service center.

Whether it’s resizing, retipping, or designing a custom piece ­ our trained professionals will help keep your jewelry looking its best or assist you in creating the jewelry of your dreams.

Diamond Laser Inscription and Certification
In our own diamond lab, each loose diamond of one-third carat or greater is personally graded, laser inscribed with a unique identification number, and certified to the same exacting standards that are followed by GIA. Because we personally certify each diamond and never send diamonds off to a third party, we can back every diamond certificate with our trusted reputation and family name. It is our personal goal that everyone who purchases diamonds from us feels comfortable and confident every step of the way.

Riddle’s Jewelry Manufacturing Center
From concept to actual design, some of the beautiful diamond jewelry seen in our stores actually comes from our own manufacturing center - a unique opportunity for us to maintain high quality standards and guarantee the lowest prices for you, our customer.