Finding the perfect ring or diamond earrings for that special someone in your life should be an exciting experience. At Riddle’s Jewelry in Lincoln, we make sure that you have plenty of choices in engagement rings, diamond earrings, necklaces, watches, and so much more. If you can imagine it, we probably carry it, and if we don’t — we’ll design it just for you.

At Riddle’s Jewelry, we offer custom in-house jewelry design so that you can give the perfect gift to celebrate any occasion. If you're thinking of popping the question, looking for a gift for Mom or Dad, or celebrating a birthday — Riddle’s has something for every occasion.

We believe that the important moments in life should be cherished, and what better way to mark an occasion than with a gold necklace, diamond bracelet, or a Black Hills Gold watch. There’s no better feeling than choosing the perfect gift and then watching your loved one’s face light up as they open it. At Riddle’s Jewelry, we live for those moments. We understand that sometimes we get so busy with the hustle and bustle of everyday life that moments pass us by. But at Riddle’s, we believe that we should all take a little time out to celebrate all of life's special occasions.

If you’re celebrating something big like an engagement or anniversary, or something smaller but big to you, like meeting a personal goal, jewelry always makes a great gift — whether it’s for someone else or yourself. A new pair of earrings or a sparkling diamond bracelet will make anyone smile, yourself included. And that’s what it’s all about, isn’t it? Putting a smile on someone's face with a gift that they can cherish forever.

Visit Riddle’s Jewelry in Lincoln at the Gateway mall to find the perfect gift for someone you love.

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Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country!

After fifty-seven years of dedicated service to our customers, our Riddle’s family name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands.

Riddle’s Jewelry, a name you can trust for all of life’s special moments.

Thank you,

J. Brett Riddle, President