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For over 135 years, Bulova has stood proudly in the vanguard of American innovation. A pioneering force in the industry since opening a small store in Lower Manhattan in 1875, Joseph Bulova transformed how watches were worn and how time was perceived. An independent thinker alert to the era’s risk- taking ethos, Bulova presented one innovation after another, establishing a dedication to creativity and change that endures to the present day.

Having created some of the most impressive innovations in the history of timekeeping technology, Bulova has upheld the original mission established by its founder, Joseph Bulova, who declared at a sales meeting some eighty years ago: “When I started, I made up my mind that quality would be the foundation upon which I would build. I can only say that I have always tried with my whole heart and soul to make everything I made as perfect as honest human effort could possibly make it...this same principle upon which I founded the business is still the foundation upon which we build.”