Citizen Eco-Drive is the cornerstone of the entire Citizen Watch brand, demonstrating that there is a demand for high style, technologically advanced, ecologically conscious watches; and proving that advanced design and sustainability can co-exist.

“Our customers demand world class design and cutting edge technological innovation,” said Jeffrey Cohen, President, Citizen Watch Company of America. “We are pleased that we are able to provide the watches they want with the powerful benefit of environmental sustainability,” he added.

The green technology of Citizen Eco-Drive watches is designed to provide the wearer a lifetime of use while having minimal impact on the environment. The entire Citizen Eco-Drive collection features a permanently rechargeable lithium-ion cell and a seamless process. Light from natural and artificial sources, both direct and ambient, passes through the dial to a solar panel that converts it into energy. A highly efficient IC chip then decides whether to use the energy or store it in the rechargeable lithium-ion cell for future use. Depending upon the model, this cell can hold the charge for anywhere from 6 months to 4 years without requiring additional exposure to light. Since a Citizen Eco-Drive watch does not require a battery replacement, there is no need to worry about the disposal of batteries which, when improperly discarded, may leach hazardous chemicals into landfills.

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