Riddle's Jewelry in Norfolk, Nebraska

Riddle’s Jewelry Store in Norfolk is proud to be your local, family-owned, jeweler. We love what we do, and we strive to exceed every one of our customer’s expectations. We offer a large collection of diamond and gemstone jewelry, as well as watches, charm bracelets, and one of our personal favorites — our Mount Rushmore Black Hills Gold Collection. And if you need something truly special, we’ll even custom-make jewelry just for you.

Our Mount Rushmore Black Hills Gold Collection is comprised of gold jewelry made in the tradition of careful craftsmanship just like the gold miners that carved Mount Rushmore. All of our Black Hills Gold pieces are made by our artisans, who utilize a 40-step process to produce each piece. You will not find this jewelry anywhere else. When you purchase a Black Hills Gold necklace, earrings, watch, or bracelet, you are investing in a timeless piece of jewelry that will last a lifetime.

Our jewelers are also happy to design something custom-made for you if you can’t find exactly what you want.. You can choose to include an engraving of a name or quote or a loved one’s birthstone. You can even choose the setting, style, stone, and metal. This piece will truly be one-of-a-kind.

Whether you prefer vintage, modern, or a classic look to your jewelry, we have it all. Visit our Norfolk location to find the perfectly elegant diamond earrings, beautiful engagement ring, or a timeless necklace.

With our large selection, we have something for everything and for every occasion. Whether you’re planning on proposing, celebrating a birthday, or just shopping for yourself — Riddle’s Jewelry Store has something that you will love.

Visit Riddle’s Jewelry Store in Norfolk at the Sunset Plaza Mall when you’re ready to find the perfect gift for a loved one or for yourself.

Store Information


1700 Market Lane, Sunset Plaza Mall


Nebraska - 68701

Phone: 402-379-8131

Fax: 402-379-8132

Email: norfolk@riddlesjewelry.com

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Opening hours

Sun: 12:00 PM - 4:00 PM
Mon: 11:00 AM - 7:00 PM
Tue: 11:00 AM - 7:00 PM
Wed: 11:00 AM - 7:00 PM
Thur: 11:00 AM - 7:00 PM
Fri: 11:00 AM - 7:00 PM
Sat: 10:00 AM - 5:00 PM

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Since 1959, Riddle’s Jewelry has been a family owned and operated business and during those years we have expanded to 65 stores in nine Midwest states.

At our headquarters located in Rapid City, South Dakota, we operate a thriving factory that produces many of our own jewelry designs and where our diamond cutters create our own signature Noventa diamond. Like you, we believe that producing and buying products made in the USA is still the backbone of our strong country!

After fifty-seven years of dedicated service to our customers, our Riddle’s family name has become synonymous with fine jewelry and diamonds. We are committed to providing the very best variety in style and price, including many designer brands.

Riddle’s Jewelry, a name you can trust for all of life’s special moments.

Thank you,

J. Brett Riddle, President